Bentley swaps road for runway with first travel retail deal

Published: 31-Jul-2015
Fragrance Retail

Two of the brand's scents will launch into more than 50 travel retail points of sale

Bentley Fragrances is due to roll out into the travel retail market with two of its men’s scents on 1 August.

Bentley for Men Azure and Bentley Infinite – the brand’s latest launch – is set to launch into 22 travel retail locations with World Duty Free Group (WDFG) as a ‘privileged partner’.

The lines will be available at more than 50 points of sale, including London’s Heathrow Airport and EuroTunnel. The Bentley scents, which are created under license to Art & Fragrance, have already generated strong sales since they launched on airlines, according to the brand. Bentley Fragrances are now counted among the top ranking performers in airline sales.

Now, the brand has aspirations to introduce Bentley Fragrances to airports across the globe, as part of a wider strategy. Bentley Fragrances launched in March 2013, with an exclusive debut into Harrods.

  • Companies:
  • Lalique Group
See more

You may also like

You need to be a subscriber to read this article.
Click here to find out more.
Fragrance

Cosmetics Business Picks: 8 November beauty launches to buy now ahead of Christmas

Read more
Cosmetics Business has rounded up eight new beauty, skin and hair care releases which are available on store shelves now

Trending Articles

  1. LVMH’s revenue dips despite ‘remarkable growth’ from Sephora The giant’s Selective Retailing and Perfumes & Cosmetics divisions delivered strong sales despite the ‘uncertain’ economic climate
  2. Harvey Nichols names former Alexander McQueen president as new CEO Julia Goddard will take on the top role at the department store chain following Manju Malhotra’s departure last year
  3. Give Back Beauty lands Mercedes-Benz fragrance licence deal The group will now create, produce and distribute Mercedes-Benz fragrances after acquiring the automotive brand’s licence owner INCC Parfums
  4. Charlotte Tilbury doubling down on fragrance with new perfume collection IFF perfumers Anne Flipo, Dominique Ropion and Juliete Karagueuzoglou worked with the beauty brand to create the six-strong perfume range
  5. Sephora China names former Nike exec as Managing Director Xia Ding will oversee the beauty retailer’s portfolio of 350 stores in the country, working alongside Asia President Alia Gogi

Upcoming event

CCE Safety Assessment Module 3, Toxicology 2

23 April 2024 | Virtual See all

You may also like

You need to be a subscriber to read this article.
Click here to find out more.
Fragrance

Cosmetics Business Picks: 8 November beauty launches to buy now ahead of Christmas

Cosmetics Business has rounded up eight new beauty, skin and hair care releases which are available on store shelves now
Fragrance

Lalique Group pens deal to create perfumes for Japanese jeweller Mikimoto

The first fragrance range will launch in spring 2026, and will be available to consumers in the Asian, US, European and the Middle Eastern markets
Fragrance

Lalique Group signs Superdry fragrance licensing agreement

The first sustainably produced and packaged fragrance will hit shelves in 2024
You need to be a subscriber to read this article.
Click here to find out more.
Body Care

8 of the newest beauty products on-shelf this week

From Kylie Jenner’s baby range to spooktacular launches from Revolution Beauty and ‘The Simpsons’, here are the biggest beauty drops of the week
Fragrance

Make way for the Bentley girls: Bentley launches female fragrance line

Joining the brand’s Beyond The Collection range are three new scents named after the fragrance’s hero ingredient
You need to be a subscriber to read this article.
Click here to find out more.
Ingredients

Fast cars and fragrance: Givaudan partners with electric vehicle brand HiPhi to unlock perfume possibilities

The flavour and fragrance company will work with HiPhi to develop scents through the onboard HiPhi Fragrance System
Fragrance

Luxury beauty brand Lalique prepares to launch six new scent editions

The line-up features perfumes and home fragrances, which pay homage to the brand’s founder and the Lalique family
Subscribe now