Birchbox announces opening of two new US stores

Published: 21-Aug-2015
Retail

Stores to open after pop-up road trip

You need to be a subscriber to read this article.
Click here to find out more.

US beauty box company Birchbox is set to open two new bricks-and-mortar stores in the US in 2016, following the opening of its first outlet in Soho, New York last summer.

The former pure player is also hitting the road to promote its brand, with the Birchbox and Birchbox Man Road Trip, which began on 7 August and will continue to August 29. Following the road trip, the company will choose locations for the new stores according to the performance of the pop-up shops in each city: Atlanta, Chicago and Los Angeles.

Not yet a Subscriber?

This is a small extract of the full article which is available ONLY to premium content subscribers. Click below to get premium content on Cosmetics Business.

Subscribe now Already a subscriber? Sign in here.
  • Companies:
  • Birchbox
See more

You may also like

Finance

Birchbox assets sold to Retention Brands for undisclosed sum

Read more
The investment company has acquired the beauty subscription box from FemTech Health, which bought the brand for $45 million in 2021

Trending Articles

  1. LVMH’s revenue dips despite ‘remarkable growth’ from Sephora The giant’s Selective Retailing and Perfumes & Cosmetics divisions delivered strong sales despite the ‘uncertain’ economic climate
  2. Harvey Nichols names former Alexander McQueen president as new CEO Julia Goddard will take on the top role at the department store chain following Manju Malhotra’s departure last year
  3. You need to be a subscriber to read this article.
    Click here to find out more.
    Press-on nails: the beauty industry’s unexpected new power player Press-on nails have soared in popularity as a result of changing consumer tastes, with giant and niche brands alike now getting in on the action
  4. You need to be a subscriber to read this article.
    Click here to find out more.
    What beauty can learn from the 'Sephora kids' controversy Videos complaining about the behaviour of tweens in Sephora stores have taken over social media. Retail expert Janet Milner-Walker explains the key takeaways for brands
  5. Pure Beauty Global Awards 2024 finalists announced! The Pure Beauty editorial team has announced the best in the industry, now it is up to the expert judging panel to decide the winners

Upcoming event

CCE Safety Assessment Module 3, Toxicology 2

23 April 2024 | Virtual See all

You may also like

Finance

Birchbox assets sold to Retention Brands for undisclosed sum

The investment company has acquired the beauty subscription box from FemTech Health, which bought the brand for $45 million in 2021
Retail

Birchbox halts UK sales as Chapter 11 rumours swirl

The beauty subscription service’s parent company, FemTec Health, has reportedly sent a letter to creditors mulling the possibility of bankruptcy
Packaging

Birchbox partners with Stasher to create eco-friendly beauty offering for April

The brand is swapping its traditional box for a reusable silicone bag, containing planet-friendly offerings from Kiehl's, Greenfrog Botanics and Algologie
Retail

Benefit Cosmetics turns to Birchbox to raise money for charity

The eyebrow specialist make-up brand will star in the subscription box company's August edition
Finance

Birchbox France co-founders buy-out French subsidiary to split US business

The US company’s founders said the decision was bittersweet but described the opportunity as a major milestone
You need to be a subscriber to read this article.
Click here to find out more.
Retail

Bloggers hold more influence over French GenZ buying decisions than magazines or advertising

Digital generation use the internet as their main information source when researching new brands
Retail

Double digit growth predicted for beauty subscription box market

Market presents significant growth opportunities over the next six months after strong start to 2018
Subscribe now