Bliss expands into make-up

Published: 8-May-2015
Manufacturing Body Care

Also moving into tools and home products

You need to be a subscriber to read this article.
Click here to find out more.

Beauty brand Bliss is set to expand its product offering in the US to include cosmetics, tools and home products.

The brand, which currently offers a wide range of skin and body care products as well as spa treatments, decided to make the move into lifestyle after consumer research revealed a growing interest in wellness: “We've done extensive research and brand health testing and have seen two growing converging consumer trends – the demand for improved well­being and happiness,” Mike Indursky, Bliss President, revealed.

Not yet a Subscriber?

This is a small extract of the full article which is available ONLY to premium content subscribers. Click below to get premium content on Cosmetics Business.

Subscribe now Already a subscriber? Sign in here.
See more

You may also like

You need to be a subscriber to read this article.
Click here to find out more.
Body Care

Nail market innovates in new areas

Read more
Growth in nails is beginning to slow, but demand for treatments has never been higher

Trending Articles

  1. Colgate-Palmolive and P&G lag behind Unilever at cutting back emissions A study by Planet Tracker found some FMCG companies’ emissions were seven times higher than the recommended level
  2. Nivea helps push Beiersdorf sales to €4.9 billion in H1 Sun protection was pinpointed as a strong performance segment for the German giant's Nivea, Eucerin and Aquaphor brands
  3. Beiersdorf opens 'agile working' campus in Hamburg The 51,000sqm space includes a newly-built corporate headquarters
  4. A Step-by-Step Guide To Lash Lift/ Lash Lamination An experienced lash artist is aware that mascara alone does not always produce the desired results. Eyelash extensions are easy beauty fix, but they can cost a lot and need constant maintenance. As a significantly more natural and low-maintenance alternative, lash lifting fills this void

Upcoming event

China Beauty Expo

22-24 May | Shanghai, China See all

You may also like

You need to be a subscriber to read this article.
Click here to find out more.
Body Care

Nail market innovates in new areas

Growth in nails is beginning to slow, but demand for treatments has never been higher
You need to be a subscriber to read this article.
Click here to find out more.
Body Care

Party Time

Pure Beauty’s top-to-toe guide to perfect party beauty
You need to be a subscriber to read this article.
Click here to find out more.
Body Care

Body care gets to work

The body care market was disappointingly static in 2012. But cosmetics companies hope to turn this around with a greater emphasis on activity, texture and overall sensory experience
Manufacturing

Steiner Leisure completes Cortiva Group acquisition

Purchase price totalled $33m
You need to be a subscriber to read this article.
Click here to find out more.
Body Care

The future of beauty tech, now dupes are coming for the category

Laurence Newman, CEO of beauty device retailer CurrentBody, on how at-home tech without clinical backing is impacting the market’s burgeoning growth
Manufacturing

Lipoid Kosmetik AG wins 3 prizes in 3 categories at the 2024 BSB Innovation Awards

Lipoid Kosmetik is a leading manufacturer of high-quality botanical extracts, actives and natural phospholipid products for the cosmetic and personal care industry. With a clear insight into our consumers’ needs, Lipoid Kosmetik develops innovative, natural and efficacy-proven products meeting the highest standards
You need to be a subscriber to read this article.
Click here to find out more.
Manufacturing

A scientist’s guide to tapping the in-shower body lotion trend

Alomgir Ali discusses how to formulate this time-saving solution with IFF’s Aurist AGC, a readily biodegradable cationic biopolymer
Subscribe now