Bloggers hold more influence over French GenZ buying decisions than magazines or advertising

Published: 18-Dec-2018
Retail

Digital generation use the internet as their main information source when researching new brands

You need to be a subscriber to read this article.
Click here to find out more.

A survey by French online community Toluna Influencers for Birchbox has found that Generation Z beauty users pay more attention to bloggers than to magazines or advertising. 

The survey, Beauty Generation, questioned three generations of French women about their beauty habits, using 1,000 respondents from Generation Z (15-20 year-olds), Millennials (20-35 year-olds) and Generation X (36-45 year olds). 

Not yet a Subscriber?

This is a small extract of the full article which is available ONLY to premium content subscribers. Click below to get premium content on Cosmetics Business.

Subscribe now Already a subscriber? Sign in here.
  • Companies:
  • Birchbox
See more

You may also like

Finance

Birchbox assets sold to Retention Brands for undisclosed sum

Read more
The investment company has acquired the beauty subscription box from FemTech Health, which bought the brand for $45 million in 2021

Trending Articles

  1. Exclusive: CeraVe hits the road with ‘myth-busting’ skin care tour The CeraVe High University Roadshow will visit ten UK universities to debunk the biggest myths surrounding treating acne-prone skin
  2. The Body Shop administrators investigate claim of missing millions FRP Advisory is allegedly exploring the claim that millions of pounds were taken out of the company before it fell into administration
  3. LVMH’s revenue dips despite ‘remarkable growth’ from Sephora The giant’s Selective Retailing and Perfumes & Cosmetics divisions delivered strong sales despite the ‘uncertain’ economic climate
  4. Seed Beauty
  5. You need to be a subscriber to read this article.
    Click here to find out more.
    What beauty can learn from the 'Sephora kids' controversy Videos complaining about the behaviour of tweens in Sephora stores have taken over social media. Retail expert Janet Milner-Walker explains the key takeaways for brands

Upcoming event

China Beauty Expo

22-24 May | Shanghai, China See all

You may also like

Finance

Birchbox assets sold to Retention Brands for undisclosed sum

The investment company has acquired the beauty subscription box from FemTech Health, which bought the brand for $45 million in 2021
Retail

Birchbox halts UK sales as Chapter 11 rumours swirl

The beauty subscription service’s parent company, FemTec Health, has reportedly sent a letter to creditors mulling the possibility of bankruptcy
Packaging

Birchbox partners with Stasher to create eco-friendly beauty offering for April

The brand is swapping its traditional box for a reusable silicone bag, containing planet-friendly offerings from Kiehl's, Greenfrog Botanics and Algologie
Retail

Benefit Cosmetics turns to Birchbox to raise money for charity

The eyebrow specialist make-up brand will star in the subscription box company's August edition
Finance

Birchbox France co-founders buy-out French subsidiary to split US business

The US company’s founders said the decision was bittersweet but described the opportunity as a major milestone
Retail

Double digit growth predicted for beauty subscription box market

Market presents significant growth opportunities over the next six months after strong start to 2018
You need to be a subscriber to read this article.
Click here to find out more.
Finance

Walgreens acquires minority stake in Birchbox

The US drugstore giant is bringing the beauty subscription box service in-store
Subscribe now