Pure Beauty

BluffaJo Cosmetics brings make-up range to West Africa

Published: 5-Feb-2016

US cosmetics brand opens store in owner's native Ghana

You need to be a subscriber to read this article.
Click here to find out more.

BluffaJo Cosmetics is due to launch in Ghana, West Africa later this month. The launch – which takes place on 26th and 27th February 2016 – will bring the brands products such as bronzers, BB creams, foundations, eye shadows, lipsticks, balance correctors and face pigments, to the West African market for the first time.

President and Founder of BluffaJo Cosmetics, Maisie Dunbar, said: “I am from West Africa; therefore my strategy for that part of the continent is to build a solid makeup and skincare business by getting the influencers in Ghana to become loyal to that brand.”

Not yet a Subscriber?

This is a small extract of the full article which is available ONLY to premium content subscribers. Click below to get premium content on Cosmetics Business.

Subscribe now Already a subscriber? Sign in here.

You may also like