Direct beauty seller Blyth and its Silver Star Brands business unit has acquired direct-to-consumer ecommerce marketer Native Remedies.
Launched in 2002, Native Remedies markets natural herbal dietary supplements and homeopathic products. It will become part of Silver Star Brands, headquartered in Wisconsin, US.
Robert Goergen Jr, Chief Executive Officer of Blyth, commented: "The addition of Native Remedies will complement our existing direct-to-consumer portfolio while enhancing our market share within ecommerce and allow us to strengthen our position in the growing health, wellness and beauty segment. The company also fits with our strategy to seek attractively priced acquisitions that can leverage our existing expertise and infrastructure."
