Estée Lauder brand Bobbi Brown has unveiled a new studio in Canary Wharf, London.
The store, located in Cabot Place, stocks a number of the brand’s products including colour, tools, skin care and fragrance. The space itself was designed in a fresh and modern ‘New York Soho’ style and made to cater for consumers on a tight schedule; busy shoppers can make use of services such as the brand’s Instant Update Makeup Lessons, as well as gift wrapping and click & collect services.
Bobbi Brown’s express make-up lessons range from five minute Instant Updates to 20 minute specialised lessons such as the Secret to Standout Eyes class or Secret to Perfect Skin. There are also longer lessons on offer for those that have time to spare, including Bobbi’s Ultimate Makeup Lesson, lasting 45 minutes.
The studio was created after the brand experienced a successful response to a pop-up iteration in Jubilee Walk. Cheryl Joannides, Vice President/General Manager for Bobbi Brown UK and Ireland, said: “Having welcomed Canary Wharf customers at our pop-up studio, we know they epitomise Bobbi’s Pretty Powerful philosophy: We are delighted to move into a permanent space for our customers to experience instant makeup services, grab a bespoke gift or replenish their favourite products via click and collect.”
The studio will also feature an Everything Brow specialist service, where consumers can receive advice about what shape of brow suits them best and undergo tweezing and trimming to achieve the look.
