Butler will join an exclusive circle of BOSS Parfums ambassadors and will appear exclusively in a new TV and print advertising campaign.
“It’s a generous compliment to be named an ambassador for an iconic luxury brand as BOSS Parfums,” says Butler. “I’ve always admired the brand’s classic and modern appeal which I try to infuse into my own personal style. And BOSS BOTTLED really captures that essence of effortless sophistication that all men can easily incorporate in their daily lives.”
Guillaume Tardy, Global Marketing Director for BOSS Parfums, adds: “It’s a true pleasure to welcome Gerard Butler to the HUGO BOSS family as the new ambassador for BOSS BOTTLED. With its enduring reputation for success, BOSS BOTTLED remains loyal to the belief that success comes to the man who grasps life with confidence. Gerard Butler is that man. His road to success is a constant, ever-evolving journey, but one that he approaches with confidence and drive. We are very excited to be working with him.”
The new BOSS BOTTLED campaign marks Butler’s first appearance as an ambassador for a man’s fragrance and is scheduled to air globally as of Autumn 2014.
