“We’re honoured to have the iconic red poppy on our packs and to be supporting such a worthwhile British cause,” commented Bulldog founder Simon Duffy. “During a time when our forces are so active around the world, it’s so important that we remember those who have served and we are delighted to be doing our bit.”
Michelle Campbell, the Royal British Legion’s corporate partnership manager, added: “Bulldog is a young and exciting British brand and we’re delighted to have them on board as one of our corporate partners. The packs look fantastic and we’re sure they will do a great job raising money for this year’s Poppy Appeal and awareness of this important campaign amongst their target audience.”
The special packs will be available throughout the UK from October in the build up to Remembrance Day in November.
