Burberry shoots new fragrance campaign live on Instagram

Published: 10-Feb-2016

Campaign images shot direct to Instagram by Brooklyn Beckham

Burberry has shot its latest campaign for the Brit fragrance collection live on Instragram. The images will be used as part of an upcoming campaign uniting Burberry’s Brit fragrances as a single collection.

A full set of images was created by Brooklyn Beckham. The campaign shoot was part of a wider takeover of the brand’s Instagram account by the model. The London shoot was also streamed live on Snapchat and made available for 24 hours afterwards.

Content from the shoot was also shared on Burberry’s Twitter, Sina Weibo, Facebook, Google+, Line, WeChat and Kakao accounts. The campaign images will appear in stores and online in July 2016.

Christopher Bailey, Chief Creative and Chief Creative Officer at Burberry, commented: “Brooklyn has a really great eye for image and Instagram works brilliantly for him as a platform to showcase his work. His style and attitude were exactly what we wanted to capture in the spirit of this new Brit fragrance campaign and I am loving the shots of [the] live shoot which look incredible.”

The campaign stars new British models Ben Rees, Lewis Helim, Todd Dorigo, Eliza Thomas, Liv Mason Pearson, Maddie Demaine, Carvell Conduah and Harry Pourdjis.

Liv Mason photographed by Brooklyn Beckham

Liv Mason photographed by Brooklyn Beckham

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