Cosmetic brand CODE Beautiful is set to launch a new digital video campaign, aiming to generate a buzz around its products. The 'Open your eyes to something different' campaign is due to go live on social media this month, conveying a message of individuality and diversity.
Launching from the second week of August, the campaign incorporates what the brand's Co-Founder, Sarah Cross, described as “normal people with cool stories” to illustrate the brand message of anti-conformity. “Open your eyes to something different is just us saying we don't feel the need to conform,” Cross said.
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