The popularity of halal cosmetics has been gaining ground over the past few years, with initial interest largely being sparked by Muslim women looking for products that adhere to their beliefs.
However, a new report from TechNavio has revealed that the halal cosmetics market looks set to boom – and not just in markets where Islam is the prevalent religion.
The global halal cosmetics market is predicted to grow at a CAGR of 13.67% from 2014-2019, representing huge growth opportunities for brands. According to the report, the market is being driven by higher demand for safe and quality cosmetics, powered by halal certification from Muslim and non-Muslim countries.
Muslim consumers often choose to buy halal, an Arabic term that means ‘permissible’ or ‘lawful’, because the certification guarantees the products do not contain alcohol, are not tested on animals and do not contain certain non-permissible animal-derived ingredients.
However, halal-certified cosmetics are also gaining popularity with non-Muslim consumers who associate halal-certification as a mark of purity with cruelty-free processes.
As the market grows, scope is emerging for ingredients and packaging companies to adopt halal principles too. Just last year, ingredients company Croda announced that its UK Rawcliffe Bridge manufacturing site was now able to offer a variety of halal-approved cosmetic ingredients, while specialty chemical manufacturer Evonik saw its Essen and Duisburg plants classified as halal back in 2013. Meanwhile, cosmetics brands continue to seek out halal certification across the world: Talent Cosmetics became the first Korean brand to gain halal certification from the Malaysian government just two months ago.
