The growth in Chinese online retail sales sparked by the convenience of avoiding congested city centres for shopping trips is offering personal care product companies new channels, but making the most of them may not be an easy task.
US-based Colgate-Palmolive and Germany’s Beiersdorf, which makes Nivea skin care, have also cited challenges in harnessing the new online wave. These have included adapting to online sales in China and setting up the logistics for delivering goods through online channels and third party online retailers. Unilever, the maker of Dove soap, Lux and Clear shampoos, has also been eyeing online sales opportunities, but growth appears to have been slower than it would have liked.
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