Revlon has announced Ciara as its latest Global Brand Ambassador.
Ciara is a talented and accomplished artist, loving wife and mother and a model of female empowerment. We are proud to have her represent our brand as she personifies the meaning behind the Choose Love campaign.”
— Fabian Garcia, President and CEO at Revlon
The singer will join Revlon’s ongoing Choose Love campaign, promoting two new product launches in 2017 – ColourStay Eye and Revlon Kiss Balm.
She will appear in print, digital and in-store campaigns as well as on social media. The campaign is due to launch on 22 October with further material rolling out in early November.
Fabian Garcia, President and CEO at Revlon, said: “As a woman who exemplifies confidence and beauty, Ciara is a perfect Ambassador to represent Revlon.”
He added: “Ciara is a talented and accomplished artist, loving wife and mother and a model of female empowerment. We are proud to have her represent our brand as she personifies the meaning behind the Choose Love campaign.”
Ciara launched her music career in 2004 with the hit single Goodies. Since then, she has release five studio albums and appeared in several films. Earlier this year, she signed a modelling contract with agency IMG.
The singer was reportedly named after a Revlon fragrance of the same name. She said: “I’ve been a fan of the iconic Revlon brand my entire life. In fact, my name comes from the Revlon Ciara fragrance.”
She explained: “It was a gift given to my mother from my father, and she fell in love with the scent and the name. It’s incredible to think that after all those years I would be joining the Revlon family as the newest Global Brand Ambassador.”
Ciara joins other previous Revlon Ambassadors Emma Stone, Olivia Wilde and Halle Berry.
