Clinique has announced the launch of a 360° print, digital and social campaign in collaboration with US writer, editor, singer and actress Tavi Gevinson.
The Estée Lauder brand said it would announce further names also taking part in the collaboration shortly, while the whole campaign is on schedule to launch globally in July of this year.
The campaign is said to reflect “the smart, daring and aventurous spirit of the talent Clinique has announced”. It is also said to serve to spark dialogue with women around the world.
Clinique has historically not aligned a celebrity with its brand via campaigns or social media. Cosmetics Business approached the brand to discuss this point, but was told that it was unable to provide any futher comments about the collaboration at this stage.
