US fashion brand Coach is entering the beauty sector with its debut perfume, Coach the Fragrance. The scent will launch in autumn 2016 and will be supported by a campaign starring current Coach ambassador Chloë Grace Moretz.
Coach the Fragrance will be available as an eau de parfum and eau de toilette in three sizes as well as in a perfumed body lotion and shower gel format. The range is due to launch in September 2016. The fragrance is packaged in Coach’s signature style with a leather hangtag and the brand’s signature handbag lock closure.
Actress Moretz has been the face of Coach’s fashion range since 2014 and is said to embody “the Coach spirit”. In a statement, she said: “To me, this perfume is everything I love about Coach. It’s modern and happy. It perfectly captures the spirit, energy and excitement that Stuart [Vevers] has bought to Coach.
Stuart Vevers, Creative Director at Coach, added: “I wanted to create a fragrance that represents Coach’s free-spirited attitude, crafting a scent that is individual, authentic and cool.”
