Coop Cooperative, one of Switzerland's largest retail and wholesale companies, has selected Albéa’s Tube+Pump airless packaging solution for its latest launch, Coop Wel! Body Lotion Fruit Collection.
Kerstin Czermak, Coop Head of Category Management Cosmetics:" The concept of Wel! Fruit collection is a combination of body care products with inspiring ingredients, a formula that indulges your skin and a convenient and attractive packaging. The user-friendliness is an important aspect and an additional plus."
Albéa, the leading Beauty & Personal care one-stop-shop packaging supplier, provides the decorated airless Tube+Pump Solution as one integrated offer. The many benefits for brands include: simplification of product development, supply chain reduction, easier filling on high-speed lines and cost effectiveness.
The Tube+Pump Solutions selected by Coop feature an Albéa LX airless pump: a robust high-dosage (500 µl) lotion pump assembled on large diameter tubes (Ø50mm – also available in Ø40mm). The LX pump is particularly well suited for body care applications.
The airless LX pump prevents air intake, reinforcing the formula protection. The tube flattens with use and the formula is always close to the tube exit , offering “ready-to-use” and high restitution rate.
This Tube+Pump Solutions delivers 360° application and precise, consistent dosage, as well as a very high restitution rate.
The sleeves on the Coop Wel! Body Lotion Fruit Collection tubes were printed with 3 & 5-color offset technology, with the addition of a matt varnish. A black pump with gloss finish was chosen to reinforce the contrast in the colors and give this unique fresh look to the new range.
