E Ink, a US-based ink technology company, and Texen, a packaging and solutions provider for the luxury cosmetics market, have announced a collaboration to bring personalised packaging solutions to cosmetic customers.
The partnership aims to create customisable packaging displays for make-up compacts and perfume bottles.
Brands and consumers will be able to enter words they want to appear on their products via a smartphone, which will then generate radio frequency signals, carrying both the information and energy needed to update the packaging. The E Ink display is powered by near field communications.
“With the rise of beauty on a micro scale, our partnership with E Ink looks to enable our cosmetic customers to be the first to offer customisable digital packaging,” said Stéphane L’Esprit, Innovation Manager at Texen.
“With E Ink’s battery-free, thin, lightweight and durable technology, brands could enhance their packaging without having to alter the shape and design of their packaging, truly making this solution a first for the industry.”
Consumers will be able to personalise products and write messages to gift recipients.
The companies suggest that the innovation could also be used for targeted advertising and social media campaigns.
