By Lucy Tandon Copp 16-Dec-2016
The agency aims to “sharpen” the nail product brand’s positioning using online and offline advertising channels
Coty has appointed a new creative agency for its Sally Hansen nail polish brand.
Anomaly, whose other clients include Beats, Converse, Diesel, Google and YouTube, has been tasked with “sharpening” Sally Hansen’s positioning and helping drive growth.
The agency will work on a campaign due to debut mid-spring to early summer 2017; it will work across all aspects of the brand, covering TV, print, social media, point of sale and in-store channels.
Friedemann Schmid, Chief Marketing Officer, Coty Consumer Beauty, said: “Together we can develop a fresh, modern language that captures the distinct voice of the brand with a culturally relevant point of view that will resonate globally.”
Karina Wilsher, Anomaly NY CEO and Partner, said: “The ambition at Coty is clear and we’re delighted to begin our new relationship on a leading brand like Sally Hansen.
“The business is at an inflection point, with significant innovation and global expansion plans. This is going to be fun.”
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