Croda rebrands conditioning active to Kerestore 2.0

Published: 6-Mar-2015

Company rebrands active formerly called Keramimic 2.0 to highlight restoring benefits

Speciality chemical company Croda has rebranded its conditioning active Keramimic 2.0 to Kerestore 2.0.

The rebrand was carried out to better highlight the restoring benefits of the active and create a unique identity. The active is designed to repair damaged areas of hair.

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