Design award for Mousegraphics

Published: 20-Oct-2014

Mousegraphics scoops an award at the Pentawards for its design of the Beatific skin care line.

Mousegraphics, a packaging design company based in Athens, Greece, has scooped an award at the first Pentawards for its design of the Beatific skin care line.

The Pentawards, the first worldwide competition devoted exclusively to packaging design, took place in Tokyo earlier this month, in the Palace Hotel’s Yamabuki great lounge, which faces the Imperial Palace.

For this new cosmetics line aimed at a middle to upper class clientele, a name was sought to express its equal blend of the aesthetic and the scientific. The design itself offers abstract and ethereal light patterns on the packaging, the use of translucent material, a four-colour iridescent palette, and a simple and elegant typography.

The next Pentawards will be open to entry from 9 March to 24 April 2015.

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