Design concept is a jewel 14-Aug-2007

The Illumitato Amore Beauty and Cosmetic Packaging Design concept from Love Line Inc is said to maximise organisation thanks to a conceptual ‘popsicle’ container design for cosmetics storage. The individual product categories, hourglass shaped bottles and jewelled caps all add to the claimed space-saving look.

The design concept follows that after use, the consumer saves the jewel cap, throws away the bottle and buys a new bottle with a plain cap. The saved jewelled cap can be used with the original trays. The design can be changed to suit the size of the required bottles.

The designers have patented the design and the concept and are looking for partners interested in licensing the concept.

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