Designer Parfums inks deal with retailer Monsoon

Published: 20-Sep-2011
Manufacturing Fragrance Finance

Gains worldwide exclusive license for eponymous fragrance

SA Designer Parfums Limited, part of the Shaneel Enterprises Group, has entered into an agreement with Monsoon Accessorize Limited to be the worldwide licensee for Monsoon fragrance. According to Designer Parfums managing director Dilesh Mehta, the agreement is in line with the company's overall strategy to work with a broad mix of brands across the full range of the prestige fragrance market. “Monsoon has a range of fragrances positioned at the entry point of the prestige fragrance arena with global distribution potential,” he commented. “These fragrances reflect the spirit of this great international fashion brand and we will nurture that spirit and its strong design credentials to broaden and strengthen the fragrance offering both here in the UK and throughout our international markets.”
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  • SA Designer Parfums
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