Dove publishes e-book celebrating curly hair

Published: 20-May-2015

Dove Hair shares Love Your Curls message

Just 10% of women with curly hair feel proud of their hair and just 4 in 10 curly-haired girls believe their hair style is beautiful. Inspired to change this perception, Dove Hair has launched the Love Your Curls book – a poetic tribute to curly hair.

After launching the campaign earlier this year, Dove Hair received a steady flow of stories, photos and messages from curly-haired women. These messages served as inspiration for the new book, written by best-selling author Taiye Selasi and illustrated by award-winning Annick Poirier. Rob Candelino, Vice President of Unilever Hair Care, said: "At Dove, we have a long history of empowering women and girls through our self-esteem project and the Love Your Curls book is very much a part of that commitment. We hope women continue embracing the movement by downloading, dedicating and sharing this book with young girls in their lives. We hope our efforts will inspire self-confidence in generations of curly girls to come."

"When Dove Hair approached me about working on the Love Your Curls book, I was deeply inspired to participate," said author, Selasi. "I struggled with my natural curls as a girl, and have learned to embrace them as a woman. Not only moved, but also inspired by the stories of real women who have had similar journeys with their hair, I would love for this book to help young girls start where I've ended: loving their curls."

The book is available to download from Dove.com/loveyourcurls where users can customize the story to create a personalised poem and watercolour portrait. A non-customisable version is also available as a free digital e-book at Amazon, iTunes and Google Play. Special hardcover copies of the book will also be made available to partner organisations including the Boys & Girls Clubs of America and educators can apply for a free copy on the Dove.co.uk/loveyourcurls website.

Dove has been campaigning for 'Real Beauty' as part of its marketing campaigns since 2004, achieving widespread praise for the positive messaging of its branding.

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