DuPont Cosmetic Solutions, Anisa International, Inc. and MUP magazine present the City Kabuki Collection, a set of three brushes born of professional affinities and inspired by three architectural landmarks – the 30 St Mary Axe in London, the Burj Al Arab in Dubai, and the Oriental Pearl Tower in Shanghai. The kabuki, manufactured by brush designer Anisa International with DuPont Natrafil filaments, are specifically intended for a perfect face complexion makeup, and were conceived as a limited edition of 200 kits.
Innovation born of a beautiful encounter
Led and initiated by Aurélien Michel, editor in chief of MUP magazine, the project was meant to push the limits of each partners’ expertise.
“Since 2010, I followed the development of the new DuPont Natrafil filament with interest. The creation of this synthetic fiber, which offers the performance of natural hair, represents major progress for our industry, of which only DuPont masters the know-how” explains Aurélien Michel. “Anisa, led by a constant thirst to innovate in brush making, demonstrated its agility to handle Natrafil filaments, taking the challenge to create new shapes of ferrules like the one of the Dubai Precise Blush”. The kabuki collection is presented in a unique pack, developed by HLP Kleaford, where the kabukis are revealed on one side through the shape of the brush and on the other side of the pack through the shape of the building. “HLP joined the project and demonstrated that the collection can only really shine once it is brought together...” adds Michel.
Inspiration sparked by collaboration
“You can never innovate and master the result of the brush as well as when there is a true collaboration between all creators of a product” reports Sarah Perreard, DuPont™ Natrafil® product manager. “Working closely with the development team at Anisa Int. plant in Tianjin has allowed for the creation of some unique blends, some of which are used in the City Kabuki Collection, and having a specific and challenging goal for design, feel and performance pushed our limits to find creative solutions to technical constraints.”
“As designers and product developers, we were inspired by the creativity that Aurélien Michel brought forward in the original concept as well as the incredible versatility and performance of the DuPont Natrafil filaments. This was a true collaboration across all elements of the design and production process," highlights Anisa Telwar, president of Anisa International, Inc.
This activity was yet another successful collaboration between Anisa Int. and DuPont, who work together on blend creation and most recently particularly on the adesign brushes.
DuPont Cosmetic Solutions brings DuPont's "Miracles of Science" to the world of beauty. DuPont Natrafil filament is an innovation in terms of makeup application. Its microstructured surface picks up even the most volatile formulas and releases them only on skin contact, allowing for greater precision and uniform distribution.
Anisa International, Inc. is the beauty industry’s leading global cosmetic brush design and manufacturing company. Founded in 1992, the Company is committed to providing its clients innovative product design, socially responsible manufacturing, expert education, and marketing support to ensure creation of the best cosmetic brushes and beauty accessories on the market today. Information about Anisa International, Inc. and its manufacturing operations is available at www.anisa.com.
HLP, HIP LIP Packaging Products was created in 1969. Specialized in transparent custom made packaging in PET, PP and PVC, HLP uses cutting edge printing, decorative and conversion technologies, making it the world leader in this sector.
Created in December 2009, the quarterly edition of MUP, the magazine of makeup and nail design, has imposed itself as a reference for makeup and beauty professionals in France. As of January 2012, the new edition of MUP can be found exclusively on www.mupmag.fr.
