Elizabeth Arden predicted to deliver downbeat earnings

Published: 30-Oct-2015

The US beauty company has suffered from low celebrity fragrance sales

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Elizabeth Arden is set to announce new quarterly earnings shortly, however analyst predictions are not looking as positive as the company might hope. The owner of a glut of celebrity fragrance brands including Elizabeth Taylor, Taylor Swift and Jennifer Aniston, to name but a few, analysts have suggested that the numbers will be subdued for the New York-based company, as demand for celebrity scents continues to wane.

Currently analysts are anticipating earnings in the region of $0.65 a share, although the real number could diverge significantly from that: sales of close to $190m were expected last quarter on Wall Street, however, in the end Arden delivered $175.4m – a 7.5% drop.

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