Elle chooses Aptar Beauty + Home for new scents

Published: 8-Jun-2015

Berdoues Parfums et Cosmétiques Group, a fragrance designer and distributor, selected Aptar Beauty + Home to package the new Elle So Frenchy scents for children.

Three fragrances were created including So Cute, So Pretty and So Sweety. The bottle design features the VP4 So Chic snap-on pump, which reveals the scent’s genre: tart, fruity or floral. The pumps allow each bottle to be decorated with a different accessory.

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