Estee Lauder Modern Muse Chic

Published: 29-Jul-2014

The brand will launch a woody floral flanker to Modern Muse in October

Following on from the original Modern Muse fragrance, Estée Lauder has unveiled Modern Muse Chic, a new version inspired by ‘the bold, daring, more creative side of a modern muse. The fragrance is a woody floral featuring the brand's 'dual-impression' fragrance structure – a concept that allows women to connect with the scent through two contrasting accords, it says.

The vivid florals accord blends jasmine sambac with tuberose fir absolute, stargazer lilies, plum and davana; while the ebony woods accord is a combination of cashmere woods, agarwood, labdanum and a patchouli blend enhanced with suede musks and Madagascar vanilla.

The juice is housed in a tall glass bottle with rounded sides and a lid accented by a navy bow with gold-toned studs. Print advertising for the fragrance features the brand's spokesmodel, Arizona Muse, photographed by Craig McDean.

Estée Lauder Modern Muse Chic will be available in various Eau de Parfum sizes from October, starting at £45 for 30ml.

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