Estée Lauder has moved another of its brand into its pop-up store location in London Underground’s Piccadilly Circus Station.
Make-up brand Clinique is the second of Estée Lauder’s brands to occupy the space, which Estée Lauder will have access to for one year. The company’s Aveda store launched the concept in May.
In the Clinique pop-up, customers will be offered the brand’s Express Service Menu, which allows them to select a custom-fit three minute shopping treat. Designed for busy shoppers on the go, the service includes: Pick Your Pout, In and Wink and Sweet Cheeks, which are all designed to help them select an item of their choice with limited time for browsing.
Clinique is also offering visitors a chance to win a £100 goody bag. To enter, they need to share a Clinique Pop Lip selfie on social media using the hashtag #CliniquePopStop. A winner will be selected every Monday at 10am from 10 August onwards. The Clinique pop-up is open from 4 August-25 September as part of Estée Lauder’s year-long contract with TfL to operate the unit. Four other retailers have joined Estée Lauder at the station, including a doughnut shop and a watch repairer.
The move is part of TfL’s ongoing plans to improve the retail shops available to customers and generate £3.4bn in non-fare revenue to reinvest in the network.