Estée Lauder has signed US model, television personality and social media star Kendall Jenner.
The 19-year-old will feature in Lauder's digital, television and print advertising campaigns and play an active role in creating social media content that will feature on the company's channels, as well as her own.
Jenner currently has an impressive social media following, with over 30 million fans across Instagram, Twitter and Facebook, making her the number one model on social media, according to models.com.
Jane Hertzmark Hudis, Global Brand President of Estée Lauder, said: “Bridging the worlds of high fashion, entertainment and social media, Kendall is a modern beauty who represents a whole new generation of women who live, breathe and share beauty, fashion and life 24/7, on their own terms, in a visually compelling way.” She added: “She is the ultimate instagirl, and we are excited to leverage her image, voice, energy and extraordinary social media power to introduce Estée Lauder to millions of young women around the world.”
Jenner said: “It honestly feels like a dream to represent such an iconic beauty brand – it is an incredible honour and quite humbling. I found out when I was backstage at Paris fashion week and all this time I've had to keep the news top secret. I am so excited to share it now and be part of Estée Lauder.”
