Hollywood actress Eva Mendes has been signed to represent Estée Lauder’s New Dimension transformative skin care collection.
Mendes, 41, who has starred in films including Hitch, The Place Beyond The Pines and Bad Lieutenant, will appear in digital, TV and print advertising campaigns due to be unveiled in the autumn. Mendes said: “Since my teenage years, I have always admired Estée Lauder, the woman and the brand. I’m excited to represent New Dimension skin care because I can relate personally to what it stands for – the power we have as women to take control and transform our own beauty.” The skin care collection comprises two new products that are designed to highlight facial contours, and includes New Dimension Shape + Fill Expert Serum and New Dimension Expert Liquid Tape.
