Exclusive beauty content to be delivered by Condé Nast and ULTA
Publisher and retailer start multi-year joint programme
Condé Nast has teamed up with ULTA Beauty, the American retailer of prestige, mass and salon products and services, to create an enriched experience for ULTA beauty shoppers. The multi-year programme, due to start in September, will include a mixture of fashion and beauty content, magazine subscriptions, single copy offers and live in-stores events. “Given Condé Nast’s undeniable status in the fashion and beauty industries, we expect this partnership to add significant value for our customers, giving them greater access to the latest beauty trends, and the convenience of recreating beauty looks while shopping in our stores or online,” said Kimberley Grayson, chief marketing officer at ULTA. The marketing plan will make use of a multi-platform strategy and include both organizations’ website and social media tools beside Condé Nast magazines. ULTA will also provide its loyalty database to distribute new content. “ULTA Beauty’s national reach, its continued growth and loyal customer base gives Condé Nast a valuable and new channel to connect with a fresh consumer,” said Bob Sauerberg, president of Condé Nast. “Like many Conde’ Nast readers, the ULTA shopper is a self-identified beauty devotee who will embrace our content. Partnering with ULTA in a new innovative way will enable us to build a subscriber base while reinforcing the relationship we have with our existing readership.”
