FIT SKINCARE has created the first and only sunscreen serum aimed at male consumers, FIT Skincare Sun Protect Serum SPF50.
The lightweight, oil-free serum is designed for daily use and contains 5* UVA protection as well as SPF50. The formula is said to be non-greasy while still being water-resistant for non-whitening, invisible protection.
Key ingredients include vitamin E, hyaluronic acid and arginine to moisturise the skin.
RRP £35, Fit Skincare, fitskincare.co.uk.