Feelunique has appointed four new editorial contributors who will create editorial content focused on health, fitness and style.
The move is designed to help the retailer capitalise on increasing consumer interest in male grooming and add a male tone of voice to the editorial section of its website.
The group includes Lee Kynaston, Ahmed Zambarakji, Alex Harris and fragrance writer Persolaise. They will be tasked with creating content for Feelunique’s editorial section, The Lounge. The section has recently been updated.
Joel Palix, CEO at Feelunique, said: “The grooming industry has seen considerable growth in recent years and is set to grow further. To maximise on this opportunity, we are providing our male customers with an unrivalled online shopping experience: the latest brands, rich content and the ultimate in service.”
Ali Taylor, Acting PR Manager at Feelunique, added: “We are delighted that Lee, Ahmed, Alex and Persolaise are working with us to create engaging content which appeals to our broad male customer base.”
