Filtered Lens of Instagram by Schwan Cosmetics

Published: 9-Jul-2013

Viewing life through the filtered lens of Instagram reveals the bygone era of the 1970s, inspiring happy memories and time to reflect...

Viewing life through the filtered lens of Instagram reveals the bygone era of the 1970s, inspiring happy memories and time to reflect.

This filtered Reality appeals for its rose-tinted take on the modern world.

Added to this, a return to normality and authenticity creates a preference for everyday things. Banal is Cool.

Real Live Networks. As a kickback against the impersonal nature of the social networking wall, some real walls have been set up with posts from mailed material. Photographed & posted on the site it brings a more natural element to digital interpersonal experiences.

A nostalgic outlook recalls 1970s idealism with a veiled filter. Shades range from pale pink to putty neutrals in warm tones, like sun-yellow, mauve and stone, rustling up a dreamy, delicate blend.

sun kissed & moonless night: satiny, extremely soft eyeliner

bare all: luxury silk touch eyeshadow

be free: intense & super longwear powder eyeliner & khol kajal

palm springs & west coast: luxury silky eyeshadow

hopes for love: extra creamy & shiny lipstick

blurred reality: glossy lipstick, that melts on the lips

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