The rise of e-commerce has prompted a growing number of fragrance retailers to rethink their approaches to bricks and mortar. While e-tailers are able to compete on pricing, traditional retailers still have a key advantage over their online competitors through their ability to support the sensory side of beauty shopping by enabling consumers to smell, see and experience products for themselves.
Pure Beauty
Fragrant retail opportunities
How has the rise of e-commerce encouraged fragrance retailers to rethink their approaches to bricks and mortar? Asks Beatrix Hon
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