Packaging manufacturer GEKA presents product sets including new made-to-measure, fully-finished helpers to illustrate its offering of products that meet personal needs.
'Teen Beauty' is aimed at colour cosmetics for teenagers who 'love to experiment with new tools and the latest tutorials'. It comprises: runwaySTAR mascara brush - five nubs and a bristle shape with four-edged bristles that perfectly reach the lower, tiniest lashes in the corner of the eyes; and classicLIPS - a gentle lip product applicator that also works for concealer, with a new antibacterial flock with magnesium oxide to help conceal and combat minor blemishes.
The 'Natural Beauty' set is imagined for women who prefer subtle accents of colour and use natural products with gentle ingredients. It comprises: new greenQUEEN mascara brush with a twisted shape and Green Line fibers, based on a 100% renewable raw material from the castor oil plant; and gentleLIPS - a soft lip gloss applicator with new vitamin E-enriched flock, to leave lips glossy and moisturised with precise formula application.
'Luxurious Beauty' is intended for sophisticated women who 'know how to create the latest make-up looks and rely on their favorites'. It comprises: new lashPRINCESS mascara brush for a graceful look with longer, fuller lashes thanks to six volume zones that pick up even more formula, and fiber ends with a wedge-shape finish to guarantee perfect separation; and slightLINER - a liner brush made from the finest polyester fibers, which when combined with a waterproof formula, allow exactly defined lines.
'Beauty Experts' is imagined for the 'expert' user who seeks no-frills but high quality applicators. It comprises: new 1K stock lashGLORY mascara brush, with a curved shape that perfectly adapts to the lash line and coats every lash thanks to its discs and bristles, and a triangular star shape that serves as a reservoir for mascara formula; and new petitePERFECTION micro brush, with patented fibreDREAMS fibers in a classic cylindrical shape with an extra small diameter to dispense formula precisely over lower lashes.
The final product set is 'Beauty Pioneers' - applicators for the 'trendsetters' who experiment with different make-up looks and love to stand out. It includes the prettyPRIMER and new finalTOUCH combination of mascara brushes, which are used as a duo to first apply a base coat (prettyPRIMER) with fibers that define, shape and fix lashes; then mascara (finalTOUCH), with two extra-large volume zones featuring the roughened surface of the company's EOS fibers manufactured in-house; and sexyLIPS and delicateLIPS for an ombré lip look, created with sexyLIPS' soft, flexible spatula that measures out gloss, and delicateLIPS lip brush applicator with its feather-light fibers to apply a lighter shade on top.
