As continuing pressures mount on beauty brands to be environmentally friendly, Garnier has utilised its brand ambassador, American singer-songwriter Mandy Moore, to promote its recycling intiative.
Last year the L’Oréal-owned brand created the Garnier Beauty Recycling Programme in partnership with TerraCycle to motivate the next generation to recycle.
This year the programme’s primary focus is to promote good recycling habits among students across the US.
“I’m very passionate about taking care of our planet,” said Moore.
“Garnier’s commitment to responsible beauty is one of the things that really excited me about the opportunity to serve as their brand ambassador.”
The new national campaign aims to save 1 million empty personal care and beauty products from landfill by the end of 2018.
Moore added: “I didn’t grow up with the same knowledge that kids today have in terms of their global footprint and that’s why I think it’s great that Garnier is encouraging younger generations to become more aware of how the implement proper recycling habits at a young age.”
To participate in the campaign from 1 March to 30 April, students can visit dosomething.org and be in with a chance to win a US$5,000 scholarship.
On 1 April a college competition will kick off across 50 campuses to collect the most empty beauty products.
The college with the most empties will win a garden for their community furnished by Garnier and TerraCycle.
Talking about the initiative, Aria Finger CEO at dosomething.org, said: “We’re excited to work with young people around the country to make a positive impact on the environment.
“We’re proud to be working with Garnier, a brand that continuously demonstrates its commitment to sustainable beauty, to once again activate young people and give these products new purpose and to help them reach their goal of collecting 1 million empties in 2018.”
