From smudge-fixing formulas to patented Gripper Caps, US nail brand Orly continues to push ahead with new tech. Founder Jeff Pink speaks to Cosmetics Business
Talk us through some new technology at Orly...
Our latest technological innovation is Flexible Color. The Epix Flexible Color System offers consumers the long wear of gels, with the easy removal of polish. It’s a simple two-step system that doesn’t require a base coat. Simply apply two coats of the Flexible Color, followed by one coat of the Flexible Sealcoat.