The latest addition to the Gillette Venus range builds on the success of the first Venus & Olay razor, which launched last year, and features a pink handle, updated packaging and a delicious Sugarberry scent.
The launch is being supported by a marketing campaign comprising TV, online and social media, while dedicated point-of-sale materials – including scented POS – are available to retailers.
RRP £10.99, P&G, gillettevenus.co.uk.