P&G brand Gillette has unveiled a new campaign ahead of the release of the new James Bond film, Spectre.
The Bond Moments campaign is running on TV, online, in print and in-store. It features tools from Gillette that can be used to help male consumers create their own ‘Bond moments’. Gillette partnered with costume designer Jany Temime, behind the costumes in Skyfall and Spectre, to provide style tips for the campaign. Members of the public are invited to share their own 'Bond moments' by using #BondMoments.
John Mang, Vice President, Global Gillette, said: “Just like Bond, men look and feel their best when they are properly prepared for any situation that comes their way. By partnering with Spectre, Jany Temime and The Fleming Estate, Gillette is showcasing the precise tools, skills and preparation that men need to be ready for their everyday ‘Bond Moments’."
Spectre, the 24th James Bond film, is due to launch on 26 October in the UK and 6 November in the US. James Bond will be played by actor Daniel Craig (pictured above).
