Givenchy unveils new feminine fragrance

Published: 14-Jul-2010
Fragrance

Playing to its couture roots, French Fashion house Givenchy has launched a new feminine fragrance, eaudemoiselle de Givenchy. The floral edt is said to be a fusion of tradition and modernity and was created by LVMH’s directory of olfactory development, François Demarchy, who describes the scent as ‘an imaginary rose in the morning dew’.

Notes of mandarin orange, Italian winter lemon and shiso, a Japanese basil, provide freshness at the top, while the floral heart of rose, ylang ylang and orange blossom adds sensuality. Finally woody and musk notes, accentuated by ambrette seeds and tonka bean create an intensity at the base.

The bottle again marries past and present and features soft curves and slender vertical fluting. The Givenchy logo is featured on the top of the gold cap.
  • Companies:
  • Louis Vuitton Moet Hennessy
See more

You may also like

You need to be a subscriber to read this article.
Click here to find out more.
Colour Cosmetics

Cosmetics Business Picks: 6 beauty launches for April

Read more
Cosmetics Business rounds up the latest beauty launches available this month, including a look at Serena William's new make-up brand

Trending Articles

  1. Give Back Beauty lands Mercedes-Benz fragrance licence deal The group will now create, produce and distribute Mercedes-Benz fragrances after acquiring the automotive brand’s licence owner INCC Parfums
  2. Charlotte Tilbury doubling down on fragrance with new perfume collection IFF perfumers Anne Flipo, Dominique Ropion and Juliete Karagueuzoglou worked with the beauty brand to create the six-strong perfume range
  3. Pure Beauty Global Awards 2024 finalists announced! The Pure Beauty editorial team has announced the best in the industry, now it is up to the expert judging panel to decide the winners
  4. The 9 beauty figures who topped Forbes’ 2024 Billionaires List LVMH chairman Bernard Arnault continues to defend his title as the world’s richest man in 2024
  5. Statfold Seed Oil Established for 28 years, Statfold is a reputable and still family-owned business. Sustainability is at the core of our operations, and we specialize in natural and organic products. We are proudly certified as both COSMOS natural and COSMOS organic, ensuring that our finished products meet the highest standards. Located in Staffordshire, our site houses all stages of production, from design to manufacturing, filling, and packing

Upcoming event

CCE Safety Assessment Module 3, Toxicology 2

23 April 2024 | Virtual See all

You may also like

You need to be a subscriber to read this article.
Click here to find out more.
Colour Cosmetics

Cosmetics Business Picks: 6 beauty launches for April

Cosmetics Business rounds up the latest beauty launches available this month, including a look at Serena William's new make-up brand
Colour Cosmetics

The 9 beauty figures who topped Forbes’ 2024 Billionaires List

LVMH chairman Bernard Arnault continues to defend his title as the world’s richest man in 2024
You need to be a subscriber to read this article.
Click here to find out more.
Body Care

Cosmetics Business Picks: 9 new beauty launches out this week

Cosmetics Business rounds up the hottest new skin care, fragrance and make-up products which have hit store shelves this week
You need to be a subscriber to read this article.
Click here to find out more.
Fragrance

Cosmetics Business Picks: 8 final beauty choices for 2023

Cosmetics Business rounds up its final fragrance, skin care and make-up picks for the year
Fragrance

LVMH quarterly sales lag despite positive boost from prestige fragrance

Despite the Fenty Beauty owner reporting double-digit organic growth in Europe, Japan and Asia, earnings were affected by a 4% negative exchange rate impact
You need to be a subscriber to read this article.
Click here to find out more.
Body Care

Cosmetics Business Picks: 10 fragrance and beauty launches to know in September

Cosmetics Business looks at the hottest fragrance, skin care and cosmetics launches which have hit store shelves in September
You need to be a subscriber to read this article.
Click here to find out more.
Body Care

Cosmetics Business Picks: 9 fragrance and skin care launches to pick up in August

Cosmetics Business has rounded up some of the hottest skin care and cosmetics products which have been released this month
Subscribe now