HD Brows to rebrand as High Definition in strategic move

Published: 12-Oct-2015

The UK company is also due to roll-out a new franchise model

HD Brows, a UK brow treatment brand, is currently undergoing a rebrand. From February 2016, the brand will officially be known as High Definition.

The name-change is part of the company’s plan to “further cement is position in the beauty world” and coincides with the roll-out of a new franchise model. The model will be called High Definition Boutique and will allow franchisees to operate a complete turnkey business within a branded salon space supported by High Definition. HD Brow’s signature brow treatment is also due to undergo a name change; from February next year it will be known as High Definition Brows.

CEO and Founder, Nilam Holmes-Patel, said: "It’s a hugely exciting time for High Definition. The transition from HD Brows to High Definition will bring lots of positive changes and takes the company to the next level. There will be further announcements over the next six months, too, which we can’t wait to share.”

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