HUL adds Brylcreem to its portfolio 30-Jan-2012

India-based Hindustan Unilever (HUL) has announced it’s going to sign an agreement with parent company Unilever for the manufacturing, marketing and distribution of the Brylcreem brand in India.

This is the company’s latest addition to a portfolio of renowned personal care brands, with HUL planning to further grow Brylcreem’s franchise across India.

Brylcreem offers hair styling products for men and is currently distributed by Godrej Consumer Products Limited (GCPL). The licensing arrangement will end on March 31, 2012.