Japanese skin care brand Hada Labo Tokyo is due to expand its US distribution in the northeastern and Florida markets through Harmon Face Values, a wholly-owned subsidiary of retailer Bed Bath & Beyond.
Six of the brand’s hero products are now available in 235 Harmon stores, including freestanding locations and ‘store within a store’ sites in Bed Bath & Beyond.
Katherine Tocheff, Director of Marketing and Innovation for The Mentholatum Company, which owns Hada Labo Tokyo, said: “Growing distribution for Hada Labo Tokyo is a top priority for the brand. We are thrilled to be available in Harmon Face Values stores, as their loyal and discerning customer base allows us to meet the growing consumer demands in innovative, high-end skin care.”
Hada Laba Tokyo was the first Japanese skin care brand to launch in the US into mass retailers. The brand’s products feature the patented ingredient Super Hyaluronic Acid, which is designed to restore the skin’s natural hydrating ability.
