Hair care 2014 market report

Published: 5-Aug-2014
Media Hair Care

The hair care market fell over the past year, with value sales receding in France, Italy and Spain

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This report includes:

  • Market value and volume data from: IRI Group, Cosmetica Italia and Kantar Worldpanel
  • Top five brands by country, sub-sector breakdown and top retailers
  • New product launches by country
  • Sector analysis of hair care trends and buying patterns
  • Analysis of emerging and future trends
  • Exclusive interviews and retail commentary with: Provalliance, La Biosthétique, Jean-Claude Biguine salons, Douglas Perfumeries, Davines, John Freida, Aveda, R+Co, QVC and more

Market overview

The hair care market fell a little flat over the past year, with value sales receding in France, Italy and Spain, while Germany and the UK posted modest gains. The root of the problem was hair styling products, which flopped across all five countries

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  • Companies:
  • L'Oreal
  • Estée Lauder Companies
  • QVC
  • Procter and Gamble
  • Unilever
  • Mercadona
  • Douglas
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