Hair care 2015 market report


An analysis of key global market performers and trends in hair care

Market overview

The global hair care market continues to be driven by shampoo and conditioner products, the sales of which totalled $34bn in 2014. The majority of European countries fell flat, dragged down by heavy price promotions and a brittle styling market, but there were some glossy results particularly from Russia, the UKs prestige sector and the conditioner category in the United States. This issue has a special focus on Saudi Arabia, and the monthly global roundup analysis includes the US, Argentina and Mexico.

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