Hands and nails 2014 market report

Published: 2-Dec-2014

The hands and nails market is looking brittle across much of Europe, but the UK and Germany shine through

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This report includes:



  • Market value and volume data from: IRI Group (France, Germany, Spain), Cosmetica Italia (Italy) and Kantar Worldpanel (UK)
  • Top five brands by country
  • New product launches by country
  • Sub-sector analysis including: nail polish, nail treatments, solvents, nail art, and hand and nail creams
  • Analysis of current, emerging and future trends
  • Exclusive interviews with: NPD Group Bourjois, Coloristiq, Only Fingers + Toes, Invogue Ltd, SensatioNail, Alessandro International, Micys Company,
  • Exclusive retail comment from: Fenwick, Selfridges, Nocibé

Market overview

The hands and nails market experienced varying shades of success across the five review countries. Germany and the UK were in the pink with positive growth, while France, Italy and Spain were left black and blue as sales continued to decline

Hands and nails 2014 market report

France It has been a nail-biting time for France since the category started to decline during the first half of 2013. And in 2014 sales of hand and nail products were filed down even further. Results from IRI France, covering sales through hypermarkets/supermarkets for the year to 28 September 2014, revealed a drop of 3.9% to €100.29m.

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