In this week's Expert Advice article, Klara Ahlers, CEO of Lavera, tells Cosmetics Business how the German brand has made inroads into the health store scene, an increasingly important area for beauty retail.
Klara Ahlers
How has the natural and organic industry changed since Lavera’s launch?
Natural and organic cosmetics have a much stronger position. They’ve come from being a niche product to a market driver, available at every private label of all cosmetic suppliers. We’ve had to expand our offering due to market demand. For example, our deodorants – which are formulated without chlorinated aluminium salts or micro plastic – were introduced due to growing concerns over the potentially harmful ingredients used in traditional deodorants.
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