World Duty Free Group has introduced an area dedicated to niche, designer fragrances in its Heathrow Terminal 5 store.
The first of its kind concept for WDFG features perfumes from fragrance houses such as Bulgari, Lalique, Amouage, Annick Goutal, Van Cleef & Arpels, Elie Saab, Salvatore Ferragamo and Miller Harris. The area is completely interchangeable, allowing for different brands and collections to be displayed throughout the year.
Passengers travelling through Terminal 5 are now able to browse a huge range of luxury, designer and artisanal fragrances, ranging in price from £95-£225, reaching up to £1,000 for the most premium luxury purchases, all within one curated boutique area. Expert consultants are on-hand to offer information on notes and ingredients and provide advice to help customers choose the perfect fragrance.
The focal point of the dedicated area is Bulgari’s Le Gemme Collection in six striking bottles inspired by the precious gemstones used in the designer’s bespoke jewellery. The collection is only available to buy in one other UK location - Harrods.
“LHR T5 is becoming the designer shopping destination with a growing luxury shopper profile,” said Justine Kennedy, Category Buying Manager for Fragrance in the UK at World Duty Free Group. “Our unique concept provides an exciting platform for fragrance houses to showcase their most premium ranges targeted at consumers from around the world with a passion for the finer things in life. The fragrances on display contain rare and sought-after ingredients such as ambergris, oud, musk and sandalwood, which will attract shoppers looking for something truly unique that can’t be purchased on the high street."
